Roles & responsibilities
• Ideate a new concept that simultaneously feels elevated and special
• Art direction
• Design multiple landing pages and communicate with a developer to build in webflow
• Strategize the UX of the challenge
• Create all animated assets for the campaign. These assets live in emails, popups, and social channels.

I worked with a small art school to create an upscale branding identity.

We wanted her branding to feel modern, with a touch of femininity.

We created an OOH campaign targeting our top prospects in Sydney, Australia. To highlight Rokt’s focus on relevancy, we worked with AnalogFolk to come up with copy that is highly relevant to each prospective company.

Throughout the process, I led brainstorms that allowed the Creative team to create 5 different concepts for the campaign.

Role: Art Direction

I worked with a Chiropractic Clinic that was looking for a modern feel for their branding. Located by Florida beaches, the doctors of Brain & Body were inspired by natural movement, overall wellness, and calming movement of the ocean. We wanted the branding and the space to feel more like an upscale spa than a stuffy doctor’s office.

The logo is a custom creation using Playfair Display for the base. The ‘n’ and ‘d’ meet in the shape of spine to show the literal, and physical connection between the brain and body.

The leafy ampersand embodies the the connection of the brain and body through holistic and natural remedies.

Roles & responsibilities
• Design assets for an experimental campaign
• Translate campaign specific designs for an evergreen version of the campaign when it showed success

The Creator Experience is the name of Teachable’s 2022 Summit.

Role & responsibilities
• Ideate, design, and pitch the creative concept
• Art direct 3 designers on the execution of the campaign
• Design all campaign emails amounting to 30+ emails
• Work with the marketing team to strategize creative conversion levers to increase engagement
• Animate paid ads and email gifs

Roles & responsibilities
• Communicate with Getaway’s marketing team to create weekly emails laddering up to seasonal campaigns and evergreen communications

During theSkimm’s brand refresh led by Pentagram, I led the overhaul of theSkimm’s editorial content on theSkimm.com
This included sourcing freelance editorial illustrators, art directing, and illustrating.
We created templates, systems, and custom illustrations for all of theSkimm’s verticals including: money, world, wellness, commerce, and hard-hitting news like COVID-19.

It’s 5 PM and you’re listening to Skimm This.

While branding theSkimm’s newest daily podcast, I wanted to immerse the viewer in a sea of Skimm Teal while still portraying the evening release time with a dark palette.

During this project, I was responsible for:
• creating the overall branding for the new podcast
• illustrating and animating all assets
• building a scalable style guide for the design + marketing teams to reference
• executing all marketing assets needed for the launch including newsletter assets, paid marketing, and a micro site built via ceros.

Listen to the latest Skimm This episode everywhere you listen to podcasts.

Babka, challah, and rugelach, oh my!

While working at Suite Paperie, I had the opportunity to work with Shannon Sarna on her cookbook, Modern Jewish Baker. We held five photoshoots, which I helped style & direct to capture the cover & interior artwork. I also worked in collaboration with designers at Countryman Press to design the interior book spreads. 

The book is available on Amazon.

Book Creative Direction: Becca Goldberg, Suite Paperie
Food & Product Photography: Sage McAvoy
Baking: Shannon Sarna

Raise your hand if you feel personally victimized by the holiday season. Same. Enter: Celebrate Smarter. A place to check off everything on your list: gifting, traveling, de-stressing and giving back to name a few. We’re making it easier for you. Stop, drop, shop...smarter.

I created the branding for the Celebrate Smarter campaign, which was brought to life in an IRL store in SoHo. Additionally I creative directed the execution of the web destination, the e-commerce site, and marketing materials.

Animated illustrations by Daniel Creel